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| ▲ This campaign image provided by Amorepacific presents the sleeping mask campaign of its global beauty brand Laneige with global ambassador Jin of BTS. (PHOTO NOT FOR SALE)(Yonhap) |
SEOUL, Sept. 14 (Yonhap) -- Global beauty brand Laneige has launched a sleeping mask campaign with global ambassador Jin of BTS.
Under the message "Sleeping Mask Tonight," the campaign introduces Laneige sleeping masks through a video aimed at showing how the products can help maintain healthy-looking skin even when busy schedules lead to insufficient sleep.
Since its launch in 2020, the Laneige Sleeping Mask has recorded more than 58.3 million units in cumulative global sales. In 2026, it ranked No. 1 in the sleeping mask category at the Brand of the Year Awards, organized by the Korean Consumer Forum and selected through consumer voting, demonstrating its continued popularity.
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| ▲ This campaign image provided by Amorepacific presents the sleeping mask campaign of its global beauty brand Laneige. (PHOTO NOT FOR SALE)(Yonhap) |
The Laneige Sleeping Mask lineup consists of three types tailored to different skin concerns. The "Water Sleeping Mask" contains three types of hyaluronic acid to provide moisture to the skin, while the "Bouncy & Firm Sleeping Mask" contains low-molecular-weight collagen to help care for skin elasticity. The "Cica Sleeping Mask" contains centella asiatica extract to help soothe sensitive skin.
Alongside the release of the campaign video, Laneige will offer special benefits and limited-edition merchandise to sleeping mask purchasers through major e-commerce channels, including Naver, and at select Olive Young Myeongdong stores starting Monday.
"We hope this campaign with global artist BTS' Jin will allow more consumers to experience the differentiated nighttime care offered by our sleeping masks," a Laneige brand official said. "Building on Laneige's technology and expertise focused on nighttime, the golden hour for skin recovery, we will continue to offer consumers more effective skin-care solutions."
jwc@yna.co.kr
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