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| ▲ This image, provided by Lotte Cultureworks on June 20, 2024, shows a poster of a new release from the popular YouTube series "Documentary Hwang Eun-jung," the first YouTube content to hit local cinema chain. (PHOTO NOT FOR SALE) (Yonhap) |
SEOUL, June 20 (Yonhap) -- The new release from the popular YouTube series 'Documentary Hwang Eun-jung' will be screened in theaters, marking the first time YouTube content is released in this format.
Lotte Cultureworks announced on the 20th that the new installment of the YouTube channel Sana View Works' hit series, 'Documentary Hwang Eun-jung: What's with Smartphones,' will be exclusively shown at Lotte Cinema starting July 3.
'Documentary Hwang Eun-jung' is a mockumentary that portrays the middle school years of Hwang Eun-jung, a popular girl born in 1996 aspiring to be a star. This series has garnered a cumulative viewership of 20 million. The new release, 'Documentary Hwang Eun-jung: What's with Smartphones,' created in collaboration with Sana View Works and Lotte Cinema, realistically depicts Hwang Eun-jung, now a third-year middle school student, pestering her mother to buy her a smartphone.
According to Lotte Cultureworks, the theatrical version includes scenes that will not be available on the YouTube channel. The screening duration is approximately 70 minutes, and the ticket price is set at 7,000 KRW.
Sana View Works is a channel operated by Destruction Research Institute, a new media content production company under Kakao Entertainment, with over 1 million subscribers. It is known for its vivid depiction of familiar human types, earning the nickname 'Honorary Anthropologists.'
Kim Se-hwan, the head of Lotte Cultureworks' X-Con team, stated, "We will continue to release new content created in collaboration with new creators, with Sana View Works being the first." This initiative is part of an effort by theaters struggling amid an economic downturn to diversify their offerings and attract audiences.
Another example is 'Night Fishing,' starring Son Seok-goo, exclusively screened at CGV. Directed by Moon Byung-gon and co-produced by Hyundai Motor Company, this 13-minute short film is a thriller about a mysterious incident at an electric vehicle charging station. Priced at 1,000 KRW, this film represents a novel attempt to screen short-form content in theaters. Since its release on June 14, it has drawn around 17,000 viewers by June 19.
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