STAYC Heats Up Comeback Buzz with Pop-Up Spaces in Seongsu

연합뉴스 / 2024-06-28 11:07:09

▲ This photo provided by Highup Entertainment shows K-pop girl group STACY. (PHOTO NOT FOR SALE) (Yonhap)

SEOUL, June 28 (Yonhap) -- STAYC is sparking excitement for their comeback with the opening of a pop-up space in Seoul.

High Up Entertainment announced on the 19th that to celebrate the release of STAYC's first full-length album "Metamorphic," a pop-up space part 1 will be held at Café Scène in Seongsu-dong in Seongdong-gu District from the 28th to July 7th.

This pop-up space is designed to commemorate STAYC's debut album with a variety of exhibits and interactive zones, including a photo zone, a keyring DIY zone, and an official merchandise purchase area.

Themed around a secret wardrobe, this pop-up space promises visitors a unique spatial experience and an enjoyable way to immerse themselves in the album's diverse elements.

Following this, STAYC will open a second pop-up space from July 8th to 21st at the Backwards House Lounge in Seongdong-gu, Seoul. Here, fans can get up close and personal with STAYC’s new official fragrance, "Pink Pepper," which represents a fresh twist on their signature teen-fresh concept.

Both pop-up spaces are accessible to all STAYC fans without prior reservations. Visitors can enter sequentially based on on-site waiting reservations. Fans will have the chance to directly experience and enjoy STAYC's musical message and concept, making the release of their first full-length album even more memorable and significant.

▲ K-pop girl group STACY poses during a media showcase for "Teenfresh," its third EP set to drop at 6 p.m. on Aug. 16, 2023, in this photo provided by Highup Entertainment. (PHOTO NOT FOR SALE) (Yonhap)

STAYC’s initiative to create these immersive experiences shows a keen understanding of modern fan engagement. It’s a bold move that highlights their innovative approach and strong connection with their audience, making their comeback one of the most anticipated events in K-pop this year.

STAYC’s first full-length album "Metamorphic" is set to be released on July 1st.