Mom's Touch opens second branch in Thailand..'K-chicken and beer' specialized branch in Bangkok

연합뉴스 / 2022-12-21 11:16:54
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▲This photo, provided by Mom's Touch, shows the second branch in Thailand. (PHOTO NOT FOR SALE) (Yonhap)


SEOUL, December 21 (Yonhap) -- Mom's Touch opened their second branch in Bangkok, Thailand, specialized in "K-chicken and beer," announced Mom's Touch Thailand on Wednesday.

The second branch is opened in two months after the launch of the first branch in Thailand in October.

The second branch has 61 seats and it is 184 square meters big on Viva Body Lancet Road in Bangkok.

The branch serves Singha beer, which is a Thai beer along with chicken menus.

An official of Mom's Touch said, "Thailand consumers are fast on trends and get influenced a lot by Hallyu to the extent that they visit Korean restaurants to eat foods they have seen in Korean dramas and to share those," and added, "We will expand our business to more countries with Thailand market as our stepping stone."

Mom's Touch also entered the U.S. market, and two branches are being operated in California. Mom's Touch goal is to open 100 branches in the U.S. by 2025.


(This article is translated from Korean to English by Dowon Kim.)

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