Virtual Idol Group PLAVE Aims for Japanese Market Via HYBE Japan

연합뉴스 / 2024-07-09 12:10:45

▲ This image of virtual boy group PLAVE is provided by VLAST on July 9, 2024. (PHOTO NOT FOR SALE) (Yonhap)

SEOUL, July 9 (Yonhap) -- Virtual idol group PLAVE is set to make its mark in the Japanese market.

On the 9th, production company VLAST announced that it has signed an agreement with HYBE Japan for PLAVE's entry and activities in Japan.

HYBE Japan, the Japanese headquarters of HYBE, will leverage its deep understanding of the Japanese market to support PLAVE's activities. VLAST, in collaboration with HYBE Japan, will actively pursue opportunities for PLAVE's presence in Japan.

HYBE Japan handles various aspects of business for K-pop artists in Japan, including strategic planning, music distribution, and concert management.

PLAVE, a five-member virtual idol group, debuted in March of last year. Known for their realistic movements achieved through motion capture technology, all members also participate in songwriting and composition. The group made headlines in March when they became the first virtual idol group to win first place on a domestic music broadcast with their second mini-album, 'ASTERUM: 134-1'.