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Panacea or PR? A look at Korean red ginseng amid its pandemic popularity

KOREA NOW / 2021-01-24 09:00:10
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You can watch this video at https://koreanow.com

You may know the potential benefits of kimchi, but there’s another Korean product enjoying rising interest. Red ginseng, or ‘hongsam’, has reportedly seen a sales boom in line with the COVID-19 pandemic. Many people are interested in red ginseng’s health effects, but is this all a marketing exercise? We take a look.

(C) Yonhap News Agency. All Rights Reserved

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