Why South Koreans are really into Pokémon breads these days

South Korea’s millennials, so-called generation MZ, these days are heading towards convenient stores rather than bakeries to buy a bread. In fact, most of the people are not buying the breads to eat them. What they are really looking for is a special Pokémon sticker engraved within the package.

You can watch this video at https://koreanow.com

(C) Yonhap News Agency. All Rights Reserved