Korea's chaebol on social media: Pure communication or marketing tool?

You can watch this video at https://koreanow.com

Chaebols are the big family-run conglomerates, like Samsung, Hyundai and LG, which dominate the South Korean economy. The families of chaebols are some of the richest and the most powerful people in Korea, almost like a modern dynasty.

Recently, more chaebol families have been using social media to communicate with the public. What does this new trend indicate? Watch the video to find out.

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