EXO to open pop-up store at The Hyundai Seoul to mark release of 8th studio album

▲ This photo, provided by SM Entertainment, shows boy band EXO. (PHOTO NOT FOR SALE) (Yonhap)

SEOUL, Jan. 13 (Yonhap) -- K-pop boy group EXO will open a pop-up store at The Hyundai Seoul to celebrate the release of its eighth full-length album, its agency SM Entertainment said Tuesday.

 

The pop-up store, "REVERXE THE WORLD," will run from Jan. 20 to 27 at the event plaza on basement level 1 of The Hyundai Seoul in western Seoul.

 

Designed to visually bring EXO’s signature superpower-based universe to life, the space will allow fans to experience the group’s storyline firsthand as they move through a maze-like layout.

 

The pop-up will feature various versions of the new album, props used in the music video for the title track "Crown," as well as hands-on zones for creating custom photo cards and stickers, among other attractions.

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