State agency joins hands with Clio to promote Korean heritage through K-beauty

연합뉴스 / 2025-08-22 11:01:50

▲ This image provided by the Korea Heritage Service (KHS) promotes the cosmetics product created via collaboration between the KHS and cosmetics maker Clio. (PHOTO NOT FOR SALE) (Yonhap)

SEOUL, Aug. 22 (Yonhap) -- Amid growing global interest in Korean culture, the Korea Heritage Service said Friday it will join forces with K-beauty to promote the nation’s cultural heritage.

The administration announced it will sign a memorandum of understanding (MOU) with cosmetics company Clio at Changdeok Palace’s Gyujanggak later in the day to expand the reach of K-culture.

An official from the administration said the partnership aims to "create new cultural value by combining Korea’s heritage, which forms the foundation of K-culture, with K-beauty expertise."

As part of the collaboration, the two sides plan to launch new products on Aug. 29, including an eyeshadow palette inspired by plum blossoms and goldenrain trees. A portion of sales will be used to help preserve natural heritage sites.

They also intend to cooperate on the preservation and restoration of royal attire and other heritage-related projects.

▲ This image provided by the Korea Heritage Service (KHS) promotes the cosmetics product created via collaboration between the KHS and cosmetics maker Clio. (PHOTO NOT FOR SALE) (Yonhap)