No-line, seamless underwear becomes popular along with sports

▲This photo, provided by JAJU, shows their no-line underwear. (PHOTO NOT FOR SALE) (Yonhap)

SEOUL, October 20 (Yonhap)-- As workout photos become a trend, more people are looking for no-line, seamless underwear.  

JAJU, a lifestyle brand of Shinsegae International,announced on the October 20 that their sales of no-line, seamless underwear this year (January to October 19) increased 60% compared to the same period last year, surpassing 10 billion won in sales.

JAJU analyzed that no-line underwear is gaining popularity since sportswear such as golf wear sticks to the body, and no-line underwear does not leave marks on the outfit. 

No-line underwear is made with a technique of bonding fabric to fabric instead of the traditional sewing method, so no underwear marks are shown in the outfit.

An official from JAJU said, "As more people are into sports, more people are demanding comfortable underwear," and added, "JAJU will double their no-line underwear product line next year." 

(This article is translated from Korean to English by Dowon Kim.)


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