Lotte Chilsung Beverage cuts factory prices of soju
A customer browses products of soju, a distilled liquor made of ethyl alcohol and water, with the addition of sweeteners, at a supermarket in Seoul on Dec. 27, 2023. Lotte Chilsung Beverage Co., the country's second-biggest soju maker, implemented a price cut the same day, allowing Chum Churum and Saero soju products to be delivered to wholesale clients at prices 4.5 percent and 2.7 percent lower than current price tags, respectively, helped by the government's tax benefits. (Yonhap)
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